The purpose of the project is to bring together a group of people: staff of the partner organisations, teachers in schools and NGO  managers of educational programs for students of entrepreneurship to allow them to learn about what has become a well known and essential new and innovation in the marketing aspect of national and international entrepreneurship.
 

Creativity and openness to the use of new marketing techniques is an essential aspect of entrepreneurship education and successful business development. Social and economics scientists have studied existing marketing methods and explored new options for making marketing of products and services which would make marketing management more effective. It is evident that teachers in schools of economics and business practices and NGO’s specializing in entrepreneurship education need to familiarize themselves with the latest marketing techniques and be taught to use new and more creative approaches in use in the world and particularly the Nordic countries in their teaching.